The demand for green

Companies usually say that they can’t go green because the changes will cost a lot, plus they’re not sure that they will get their investment back because consumers don’t really look for environment-friendliness in companies and products. So why gamble on something uncertain?

Times are a-changing, though, and while people are keenly suspicious of excessive green claims, they still want companies to be responsible and to make it easier for people to make eco-friendly choices. That’s why companies are now responding to the demand for more environmentally-friendly products and options.

I thought how nice it would be if companies just turned green without thinking about it and just because they wanted to, but listening to what their customers want is good enough.