Gisele Bundchen launches Sejaa

It came as a surprise to me to find out that supermodel Gisele Bundchen is actually a UN ambassador for environmental issues, but I applaud her; using your fame for good causes is always admirable. One of her recent ventures is the launch of her skin care line called Sejaa, which offers “skin care as pure as the earth and rain.” The name Sejaa comes from the Portuguese seja, which means “to be,” and promises to use natural ingredients in its products, which are then placed in packaging made from post-consumer waste paper and printed with soy-based VOC-free inks.